CREATING BRAND CHAMPIONS
Interactive Product Analysis Workshops

The Creating Brand Champions Workshop is a highly interactive and collaborative means of helping healthcare professionals overview and articulate key aspects of a product.

Participants are interactively guided through a thorough product analysis that directs them to think in terms of the product features and benefits. Upon completion of their findings, the participants work as teams to articulate their understanding to the group at large. The accuracy of the presented information is independently confirmed as accurate and a question and answer period follows to fill gaps in understanding and to leverage learning opportunities that result in product mastery.

These highly interactive and collaborative workshops can easily be adapted to move towards a moderated session to gain further input or towards a speaker training format to create a skills development setting.